You probably have built a substantial email database throughout the years and are wondering how to begin marketing your message to them. After all, over 84% of Baby Boomers are online; representing the Web's largest constituency (Jupiter Research). I can tell you right now...elite advisors are actively using email marketing as a way to collect massive amounts of business they otherwise wouldn't of had.

But they're not using typical email platforms that you're probably accustomed to: Outlook, Google, Yahoo!, etc. They're taking advantage of a mass email marketing platform that I'd like to introduce you to. The company is called MailChimp.

Started in 2001, it now has over 5 million subscribers who create, send, and track emails. And the best part of this platform is that it's FREE. Yes, I said free. Is this too good to be true? OK, let me back up. MailChimp is free only if you have an email database under 2,000 subscribers and send under 12,000 emails per month. For the majority of you, I assume you likely fall into that free category. After all, how many mass emails are you consistently sending out per month right now? Under 12,000?

With it's easy-to-use dashboard and dozens of predesigned templates to choose from, MailChimp has become our recommended resource for financial advisors who are interested in email marketing.

They also have a robust reporting system that tracks the amount of opens your email has received, the amount of clicks within the email, and informs you of any unsubscribes to your service. And this information is not general. You can literally see that Judy in Orlando, Florida opened and clicked the link in your email; giving you the data to understand her habits and provide her the information she's interested in.

Many of our elite advisors are taking advantage of the concepts we teach them such as tax free retirement, social security maximization, and life insurance policy review and marketing those messages to their email database. Responses have been a huge success! On average, advisors have been experiencing nearly 2x the amount of open rates than the industry average! Clients and prospects are even clicking on the information within the email and filling out lead capture forms to be immediately contacted.

Registering for the service is easy. Simply click on this link and get started: Sign Up for a Free Account. If you happen to find yourself stuck at any point, their educational videos may be of assistance. You can watch them by clicking here: MailChimp Videos.

There may come a time where you need additional help - uploading email lists, designing branded templates, and creating campaigns - and the MarketPro team is here to assist you will all of that and more.