LifePro is delighted to share that our CEO Heather Ulz is expanding her role at Simplicity to assume new responsibilities as an Executive Vice President. Ulz’s attainment of this position is a testament to her impressive legacy at LifePro and her incredible value within the industry as a highly respected leader in business strategy, development, and expansion.

Despite the relatively recent unification of LifePro and Simplicity, both companies have seen an abundance of opportunities proliferating from their mutually beneficial partnership. In a press release from Simplicity, President and CEO Bruce Donaldson recognized the value of Ulz’s experience and expressed his excitement over her new role by speaking about her distinguished success in unifying and optimizing operational resources.

In Donaldson’s words, “As we continue to invest in the future of our business, Heather Ulz is the perfect person to help maximize Simplicity's existing operational resources into a unified platform. With a strong strategic vision and deep experience in building and growing technology and operational management teams to support the backbone of our business, Heather will translate her 30-year experience in the industry to meet Simplicity's current and future needs and best position the group for the future."

Ulz also expressed her enthusiasm for her new role by saying, "I am thrilled at this opportunity to continue to help lead the growth of Simplicity by expanding and unifying the operational resources available to all our partners and advisors. As our business evolves and expands, we need to continue to develop industry-leading processes and technology to maximize operational efficiencies and I am committed to making Simplicity the best operating platform in the industry."

Click here to read the full press release from Simplicity Group Holdings, Inc.