Each week, the Rotary Club of Del Mar recites their 4-way test when they meet for lunch. It serves as their guiding principles towards accomplishing their mission. The questions go as follows:

• Is it the truth?
• Is it fair to all concerned?
• Will it build goodwill and better friendships?
• Will it be beneficial to all concerned?

The Del Mar Rotary Club of Del Mar has created a new annual program, the “4-Way Ethics in Business Awards”, as a way to recognize and honor exemplary persons and businesses in the San Diego community who exhibit outstanding ethical practices and decision making in alignment with their four questions that define the 4-Way Test.

“We are pleased and humbled,” Bill Zimmerman states, “to be recognized and honored by the 4-Way Ethical Business Award that was established to showcase businesses that support and feature ethical business people as models for our community, our peers, and our customers.”

Here at LifePro, we believe that the cornerstone to our success is directly attributed to our core values that emphasize the 4-way test. Our business model ensures that each and every employee considers every possible outcome for each independent financial advisor and their clients.

This award acknowledges what we here at LifePro consider to be part of our daily practices. Every person of the LifePro family practices our 12 core values to deliver you the best customer experience possible.