Parker Obert Highlighted in Broker World Magazine

When was the last time you bought a product, online or in-person, without looking it up on Google first?

Nowadays, utilizing our access to information at the tips of our fingers has become second nature, whether you are asking Siri what top-rated restaurants are nearby or searching for YouTube reviews on the latest Marvel movie.

Say you are going to Best Buy looking to buy a laptop, and when you walk in you realize there are dozens of brands and models to choose from. On the surface they basically perform the same functions besides a few bells and whistles. But this begs the question: How do you choose the laptop that is best for you?

There are a couple of different approaches you can take. Some people may think that the most expensive laptop is obviously the best, while others may only consider buying the cheapest option under the assumption it performs all the same core tasks.

While these are both approaches you can take, they are not very effective at choosing what is best for you. A common practice for retail shoppers is finding a product of interest, pulling out their smartphone, typing in the brand or model, and seeing what shows up on Google. It could be a YouTube video, a blog review, etc.

Let’s take a step back. Maybe you’re not looking for a laptop; maybe you’re going to a restaurant, maybe you’re going to a movie, or maybe you’re looking for a financial advisor.

From the customer’s perspective, a financial advisor is someone that is looking out in the best interest of their client. Clients or potential prospects expect to trust their financial advisors with all their money and assets and hope the advisor can help them reach their financial or retirement goals and well-being.

If someone looks up a financial advisor’s name on the internet, they could find a book they’ve written and published on Amazon, or maybe a TV interview; maybe the first result is a professional and welcoming LinkedIn account.

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